Nice n Easy Group is evolving its corporate brand identity to Nice n Easy Hospitality, marking a new chapter for a hospitality group that has been part of the industry since 2008.

The new name reflects the group’s continued growth, expanding portfolio and broader vision for the future of hospitality. It brings the group’s diverse activities and concepts together under a unified corporate identity that better represents the scope of its operations and its long-term direction.

From a Single Restaurant to an International Hospitality Portfolio

The journey began in 2008, when founders Dimitris Christoforidis and Christos Athanasiadis opened the first Nice n Easy bistro-restaurant at 60 Omirou Street in Kolonaki, Athens.

Built around a philosophy of quality ingredients, farm-to-table dining, sustainability and meaningful guest experiences, the business gradually expanded beyond its original restaurant concept.

Over the years, the group developed a diverse portfolio of hospitality brands and venues in Greece and abroad, with a presence in Athens, Piraeus, Mykonos and Ibiza.

The portfolio includes established concepts such as Nice n Easy at Mykonos, Nice n Easy Gastro Tavern, Frankie, The Amorous Project, Lyra, SantAnna Beach Club and NYN ESTI at EMST, as well as hospitality and dining concepts at prominent destinations including Piraeus Tower.

A Unified Identity for the Next Stage of Growth

The name Nice n Easy Hospitality brings the group’s established heritage and growing portfolio under one name.

While the corporate name evolves, the group’s foundations remain rooted in the principles that have guided it since 2008: quality, creativity, responsible sourcing, innovation and the creation of distinctive hospitality experiences.

This transition is the continuation of the same business journey under a unified corporate brand identity, not the establishment of a new, unrelated business.

Looking Ahead

Today, Nice n Easy Hospitality continues to build on its experience and expertise, developing distinctive restaurant, bar, beach club and dining concepts while exploring new opportunities in Greece and international markets.

With a growing portfolio and a clear vision for the future, the group enters this next chapter under a name that reflects both its heritage and its ambitions.

Nice n Easy Group is now Nice n Easy Hospitality: the same journey, a unified identity and a broader vision for hospitality.